This online webinar aimed to a) share the latest technical development for measuring and monitoring soil health, soil organic carbon and soil fertility; b) recognize the market opportunities made possible by quantification and monitoring systems for soil health, soil carbon and soil fertility; and c) identify areas where further research is necessary to enable farmers, especially in developing countries, to implement solutions for measuring and monitoring soil health, soil carbon and soil fertility in accordance with national circumstance. The activity was co-facilitated by FAO and the Ministry of Agriculture, Forestry and Fishery Japan.